How your brain responds to stories

1,961,869 views | Karen Eber | TEDxPurdueU • February 2020

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

“Maria walked into the elevator at work. She went to press the button when her phone fell out of her hand. It bounced on the floor and -- went straight down that little opening between the elevator and the floor. And she realized it wasn't just her phone, it was her phone wallet that had her driver's license, her credit card, her whole life. She went to the front desk to talk to Ray, the security guard…..

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